Blog |
On almost a daily basis we open a major newspaper and read about an organization that has lost its way because technology, competition or the economy has changed the playing field. We then open a business magazine and we see that a leader has guided its organization into hot water because of poor decision making. To make matters worse an industry trade group comes out with a study from a prominent research firm that says that leaders or politicians have lost the public’s trust. With these negative headlines filling the news and airwaves, organizations that are doing it right don’t get the proper attention. They haven’t fallen victim to misguided leadership or bad decision-making. Quietly they have been growing their organizations, retaining their talent and opening new markets by investing in their culture and not looking at just the next quarter’s financials. But their success didn’t happen overnight. Successful organizations, especially those that are trusted, tend to focus on five things that help to create a strong culture:
Nurturing talent Engaging and retaining people Creating energy and enthusiasm Creating a better place to work Utilizing a cultural survey like the Trust & CapacityTM, organizations can tap into real data that clearly illustrates areas where they shine as well as pinpoints areas where they can improve to create a more trusting organization. An investment in a trusted culture is an investment in the organization. To strengthen an organization’s culture, its leaders must be willing to openly communicate what they are doing and why. Simply starting there will strengthen the culture and begin building trust. As that trust grows, it will pay dividends in areas like productivity, retention, innovation, and competitiveness, and organizations will avoid the kind of situations that are repeatedly captured in the headlines. |